The Nizhny Novgorod Fair is undergoing a renovation phase, within which it will become an attractive multi-format area for holding international and federal congress and exhibition events.
It was a great honor and great responsibility for us to work on the logo of this institution. The Nizhny Novgorod Fair is a visiting card of the city. We wanted to highlight the historical heritage and at the same time create something modern and recognizable. The final version of the logo allows you to adapt communication depending on the context. Within the walls of the fair, a historical festival or a high-tech conference can be held, and in either case the logo works great.
We have developed logotype for the oldest fair in Nizhny Novgorod, Russia. The plastic of the logo inherits the architectural forms of the buildings of the Fair and its location:
1. Historic building, arched vaults
2. The confluence of two rivers
3. New pavilions and new architecture
Photos provided by IRGSNO
The logotype was designed by order and as part of a comprehensive renewal of the infrastructure and brand of the Nizhny Novgorod Fair, carried out by the team of the Government of the Nizhny Novgorod region.
The logo of the Nizhny Novgorod Fair became one of the 100 best examples of typographic excellence by STA (Chicago) in 2021
